SWIM BIKE RUN 4 LIFE CLUB

TO PROMOTE LIFESTYLE CHANGE IN THE AFRICAN AMERICAN COMMUNITY LEADING TO THE ADOPTION OF ROUTINE EXERCISE: SWIM, BIKE, AND RUN/WALK. A KEY COMPONENT OF THE PROGRAM IS TRAINING COMMUNITY MEMBERS TO BECOME MULTISPORT MISSION AMBASSADORS/INFLUENCERS WHO HELP PLAN AND IMPLEMENT POP-UP TRAINING EVENTS, PARTICIPATE IN COMMUNITY SERVICE OPPORTUNITIES AND DELIVER MESSAGING TO COMMUNITY MEMBERS AND OPINION LEADERS.