Our Story
Simple Generosity, formerly known as GoodCoin Foundation, was founded to simplify the process of charitable giving for brands. The journey began with a grant to the Global Fund For Women during the Cannes Lion Festival, and has since evolved to support online giving programs for major events like Super Bowl 50. Partnering with Target’s Target Circle loyalty program in 2017 has allowed Simple Generosity to generate over $7 million annually for thousands of charities across the U.S.