Our Story
Founded in 2017 by a passionate group of Latino friends in Las Cruces, New Mexico, Nuestra Tierra Conservation Project emerged from a desire to engage local communities in conservation efforts. Frustrated by the lack of representation in outdoor spaces, they organized events like cookouts and river rafting trips to foster involvement. By 2019, Nuestra Tierra achieved 501(c)(3) status, launching initiatives such as the New Mexico Outdoor Equity Fund and the national Outdoor F.U.T.U.R.E Initiative, while supporting significant national policies like the Biden-Harris 30x30 and Justice 40 initiatives.