Super Money Kids
EIN: 46-0639356 · Nashville, TN
Empowering the Next Generation with Financial Literacy
Super Money Kids was founded by the Hale family, driven by a passion to introduce personal finance to their daughter, Ever. This vision led to the creation of the Super Money Bank and the development of the Super Money Curriculum, designed to meet the needs of schools across the country. However, the journey took a challenging turn during the 2020 pandemic, compounded by the tragic loss of Tia Hale, a beloved mother and wife.
Despite these hardships, the Hale family received overwhelming support from friends and family, which inspired them to pivot their approach. They transformed Super Money Kids into a digital course, making financial literacy accessible to youth nationwide. This innovative shift garnered national attention, including a feature on The Ellen DeGeneres Show, significantly increasing the brand's visibility and leading to partnerships with schools across the country.
Today, Super Money Kids offers comprehensive programming for students from elementary school through college, aiming to create a generation of financially knowledgeable and empowered youth. Participants in the program report being more conscious of their spending, better prepared for major life transitions, and less likely to repeat the financial mistakes of previous generations.
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