JESANI SMITH FOUNDATION

THE JE'SANI SMITH FOUNDATION'S PURPOSE IS TO SAVE LIVES BY PROVIDING EDUCATION, AWARENESS, AND WATER SKILLS TRAINING ON BEACH SAFETY, SEAWARD-FLOWING WATER CURRENTS, AND OTHER COASTAL HAZARDS. INCREASING AWARENESS OF NATURAL CONDITIONS THAT POSE AN IMMINENT DANGER AND RISK AT BEACHES, SUCH AS RIP CURRENTS, IS A CRUCIAL COMPONENT TO IMPROVE PUBLIC HEALTH AND SAFETY. PREVENTING OPEN WATER DROWNINGS IS ACCOMPLISHED BY EDUCATING THE PUBLIC USING SOCIAL MEDIA, ADVERTISING AND IN PERSON PRESENTATIONS AND ENGAGEMENT. PUBLIC OUTREACH INCLUDES, BUT NOT LIMITED TO, PARTICIPATING IN COMMUNITY, SCHOOL AND BUSINESS EVENTS AND PROGRAMS, COLLABORATING WITH BUSINESSES AND ORGANIZATIONS ACROSS THE STATE OF TEXAS AND BEYOND, AND VISITING THE BEACHES TO DISTRIBUTE SAFETY BROCHURES AND PROMOTIONAL PRODUCTS FOR MARKETING, VISIBILITY, GIVEAWAYS, AS WELL AS INCREASING AWARENESS WHERE INCIDENTS HAVE OCCURED IN THE PAST; AND ARE STATISTICALLY TO REOCCUR.