Fresh Approach

Our Story

Founded in 2008 by the Pacific Coast Farmers’ Market Association, Fresh Approach connects communities to fresh produce available at local farmers’ markets. Over the years, the organization has expanded its reach through mobile farmers' markets and nutrition education programs, focusing on underserved communities in the Bay Area.

Impact

Fresh Approach significantly improves food access and community health by connecting California communities with healthy food from local farmers.

Why Donate?

Your contribution to Fresh Approach makes a tangible difference in the health and vibrancy of the community, supporting initiatives that provide access to fresh, local food and nutrition education for underserved populations.

Get Involved

Join the movement to enhance food access and nutrition education in the Bay Area. Donate cryptocurrency or cash today to help Fresh Approach continue its vital work!