Our Story
Founded in 2003 by Eleanor P. Brenner and Richard Brenner, First Serve - New Mexico is dedicated to nurturing an educated and engaged future generation. With a passion for tennis, the Brenners envisioned a program that not only teaches children a lifelong sport but also instills essential life skills and academic support. Eleanor's business expertise has fostered a culture of accountability and excellence, creating a family-like environment that prioritizes the well-being of every child. Through First Serve, students not only develop their athletic abilities but also forge lasting friendships and gain valuable life experiences.