ideas42

Transforming Lives Through Behavioral Science

ideas42 is a nonprofit dedicated to applying insights from behavioral science to create a more equitable world. By understanding how people make decisions, the organization designs scalable solutions to address pressing social issues.

Impacting Communities Worldwide

With a reach of 34.5 million people across 55 countries, ideas42 has developed 650 insights that inform effective behavioral science interventions.

Why Donate?

Your donation to ideas42 supports the application of behavioral science to tackle critical social issues, ensuring that philanthropic resources are effectively utilized for meaningful social impact.

Join the Movement

Support ideas42 in its mission to create a more equitable world. Donate cryptocurrency or cash today to help drive impactful change in communities around the globe!