Our Story
Founded by Yossi Hecht in 2019, Asher To The Yatzar is a heartfelt campaign born from personal recovery experiences. Inspired by his journey through spinal-cord tumor surgeries, the initiative aims to inspire Klal Yisroel to appreciate the wonders of the human body and the blessing of Asher Yatzar, which expresses gratitude for bodily functions. Guided by Rabbi Dov Keilson, the campaign emphasizes mindfulness of the good in life, particularly the health of our bodies.