1% for the Planet

Our Story

1% for the Planet was founded by Yvon Chouinard and Craig Mathews to hold businesses accountable for their environmental impact. This organization encourages businesses to commit to donating at least 1% of their annual sales to environmental organizations, ensuring that these donations are certified and impactful.

Impact

To date, 1% for the Planet has certified over $672 million in environmental giving, demonstrating significant impact in accelerating environmental philanthropy and preventing greenwashing.

Why Donate?

Donating to 1% for the Planet supports a future where protecting the planet is standard for business, leveraging every dollar donated to create a larger impact through the network.

Get Involved

Your contribution can make a difference! Join the movement to support environmental initiatives by donating cryptocurrency or cash today. Together, we can ensure a sustainable future for our planet.